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Development of Apple watch

The goal of the Apple Watch was to complement an iPhone and add new functions, and to free people from their phones.[49] Kevin Lynch was hired by Apple to make wearable technology for the wrist. He said: "People are carrying their phones with them and looking at the screen so much. People want that level of engagement. But how do we provide it in a way that's a little more human, a little more in the moment when you're with somebody?"[49] Apple's development process was held under wraps until a Wired article revealed how some internal design decisions were made.[49] Rumors as far back as 2011 speculated that Apple was developing a wearable variation of the iPod that would curve around the user's wrist, and feature Siri integration.[50] In February 2013, The New York Times and The Wall Street Journal reported that Apple watch was beginning to develop an iOS-based smartwatch with a curved display.[51] That same month, Bloomberg reported that Apple's smartwatch project was "beyond the experimentation phase" with a team of about 100 designers.[52] In July 2013, Financial Times reported that Apple had begun hiring more employees to work on the smartwatch, and that it was targeting a retail release in late 2014.[53] File ressource: Wikipidia